This looks at a broader interest area of mine: communicating science clearly to the public and/or fellow scientists. In previous jobs, I’ve seen that done very well or very poorly, depending on the academic involved. It’s not a criticism of particular academics though; it’s more about the leadership they are given by department heads or the comms office, giving the tools and training to tell their science stories.

Science for Life. 365

“How can scientists communicate to the public if they can’t even explain their work to each other?”

This great question comes from a blog I’ve just discovered: The Skeptics Book of Pooh-Pooh.

The author expresses her dismay at the apparent inability of scientists at a multidisciplinary conference to move outside of their specific area of expertise, and focus on one of the fundamentals of communication:

–> What is your audience, and how can you refine your content to suit its needs? 

This applies to science just as it does to any other sphere.

As a postgraduate student I was forced to think about the needs of at least two difference audiences every time I presented my work. As I explain in longer form here,

Being immunologists in an obstetric and gynaecology department was a blessing in disguise. Whenever we presented our work to members of our own department…

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Posted on September 23, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

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